Sure the list of examples is subjective but the goal is to provide a range of ideas which in turn can be applied, as applicable, to your own initiatives. Recommendations from Customers, Peers & ColleaguesĪs I reviewed profiles examples for inclusion in this post, consideration in part was based on this list of LinkedIn profile elements and creativity in execution.A Well Constructed List of Professional Experience.A Professional Profile Photo (Headshot).Elements of a LinkedIn Profile to ConsiderĪs detailed in my previous post, I outlined several aspects of a LinkedIn profile that aid in establishing trust and credibility. Here is that list in summary: Why LinkedIn Again?Īs illustrated in the 2015 B2B Content Marketing report, put out by the Content Marketing Institute and MarketingProfs, 94% of B2B content marketers are using LinkedIn to distribute their content. And in Holger Schulze’s 2014 B2B Content Marketing Trends Report, LinkedIn tops the list as the most effective social media platform for delivering content.įinally, according to IHS GlobalSpec’s annual survey of technical professionals and their use of social media, 74% of technical professionals surveyed have LinkedIn profiles. While the vast majority of those surveyed are not actively participating in discussions or sales-specific initiatives, a large percentage (69%) are looking for contacts and nearly half (47%) read product and industry news.īottom-line – if you’re building a B2B online marketing program or looking to further develop your network in the B2B space, LinkedIn is one of the first places to focus on and explore. While I detailed several key LinkedIn profile elements that help convey trust, the objective of this post is to provide even more examples through exemplary LinkedIn user profiles found online. And the first place to start is through your LinkedIn profile. Success derives from the amount of trust and authenticity one conveys when actively networking. Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building.
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